Postcards Printing 101

From special events to seasonal sales and promotions, the time for you to prepare your next postcard marketing campaign is fast approaching. With that in mind, we wanted to walk you through with our Postcards Printing 101! Whether you haven’t ordered a postcard before or simply need a refresher, here are the pieces of information you need to know when ordering postcards for print.

An Economical Choice for Mailing

One of the biggest benefits that postcards bring your customers is in their product choice itself: postcards are an economical choice for mailings. They are inexpensive to mail, making them a great choice for a widespread mailing initiative. They also put your design at the forefront without even an envelope between the recipient and your message.

Sizes: Classic Style or Big Impact

Are you looking for a traditional postcard? You’re in luck. One standard postcard measuring 4×6 is a traditional option that recipients will recognize instantly.

Of course, standard sizes aren’t the only options available. Postcards in larger sizes can be a great option if you are looking to make a bigger impact. Large size postcards measuring 5”x7” or 5.5 x 8.5 stand out from the crowd, and giant postcards measuring 6”x11” or 8.5”x11” give you additional space for images and information.

Choose the Best Stock for a Classic Look or a Special Touch

Traditional stocks are a great choice for a wide variety of uses. 100 lb., 14 pt., and 16 pt. stocks are all available, and color print pops on all three of these white stocks.

If you really want to stand out from the crowd, you may want to consider using a specialty extra thick or color core stock. Both of these options allow your postcard to stand out from the crowd, literally! Color core stocks provide you with the opportunity to add color to your postcard order.

One Side or Two? It’s Totally Up to You

One-sided postcards are a great way to make a big impact with your customer’s message. The backs of these postcards will be blank so you can add a hand-written note if you want or let the image on the front of their postcard stand on its own.

Of course, you can also create a two-sided postcard to create even more messaging real estate. This is a great option for postcards that will feature a photograph or colorful design to stand alone with text and information printed on the back.

Matte or Glossy Finish

Coated stocks are great for adding gloss and depth to your postcard design. They are particularly good for full color photos because they can make the printed color look richer. Uncoated postcards, on the other hand, are a good option for customers who want a simpler feel or a matte look.

Now that you are well versed in the options provided by Postcards 101, get ready to promote your business or next event with our best offers on 4×6 14pt. premium postcards with UV Gloss or AQ Coating.

Interested? Click here to place your order NOW. It’s simple, easy and affordable.

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–> Do you have any tips that you consider to be a “Must Know” for postcard printing? We’d love to hear your feedback in the comments below

* Excerpts from Navitor

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